brave together hero banner desktop

Brave together

A global initiative to support everyone experiencing anxiety and depression. In partnership with our community of mental health experts, we've created support tools to help navigate everything from spotting the signs, to how to practice self care, to exploring resources.

Be Brave. Have the Talk. Help a Friend.

When a friend is experiencing anxiety or depression, learn the BRAVE TALK to navigate the difficult conversation and be the friend they need.

What is Brave Talk?

As worldwide’s No. 1 makeup brand, Maybelline New York‘s mission is to give everyone self-confidence, of which, mental wellness definitely plays a big role. We hope to provide a platform to support people who are experiencing anxiety or depression.​ ​

Our goal is to give everyone the freedom to express themselves while reducing the level of negativity. All these make you feel confident.

What is Brave Talk?

BE PRESENT

Trust your instincts when something feels off. Know what to look for.

RIGHT SETTING

Look for a good time and place to start the conversation.

ASK QUESTIONS

Share what you notice and ask about it.

VALIDATE FEELINGS

Listen deeply and show support.

ENCOURAGE ACTION

Know and share your resources.

OUR PARTNERS



HKFYG Wellness PLUS Complex (WPC) is a comprehensive platform established in 2023 that provides professional services with learning, healing, and experiential elements. Its aim is to help youth build wellness into their lives and connect with the community.



Maybelline has always believed in the power of making things happen in your life, and we know that mental health is critical in feeling ready to do that. We want to use our brand’s global reach to drive this conversation and make support easily accessible.

brave together trisha quote (1)

TRISHA AYYAGARI

Maybelline New York Global Brand President

FAQ

What is anxiety?

Everyone can experience anxiety, but when symptoms are overwhelming and constant — often impacting everyday living — it may be an anxiety disorder.

What is depression?

Depression involves recurrent, severe periods of clear-cut changes in mood, thought processes and motivation lasting for a minimum of two weeks. Changes in thought processes typically include negative thoughts and hopelessness. Depression also affects sleep/energy, appetite or weight.

What are the warning signs of mental health problems?

Anxiety & depression look different on everyone, which makes it hard to diagnose. Each condition has its own set of unique symptoms, that can overlap. Here are the 10 common signs to help identify if you or someone you care about might be living with anxiety or depression.


  1. Feeling very sad or withdrawn for more than two weeks
  2. Trying to harm or end one’s life & or making plans to do so
  3. Severe, out-of-control, risk-taking behavior that causes harm to self or others
  4. Sudden overwhelming fear for no reason, sometimes with a racing heart, physical discomfort or difficulty breathing
  5. Significant weight loss or gain
  6. Seeing, hearing, or believing things that aren’t real
  7. Excessive use of alcohol or drugs
  8. Drastic changes in mood , behavior, personality, or sleeping habits
  9. Extreme difficulty concentrating or staying still
  10. Intense worries or fears that get in the way of daily activities